Samsung Electronics released AM OLED earlier than the initial plan of early next year.
Mobile phones with AM OLED show very clear images but the biggest problem is their high price. As the company released only 1,000 phones at the price as limited edition, the price can be higher.
New models which will be mass produced next year can be cheaper. AM OLED is two times more expensive than LCD. But the price of display is only a part of total phone cost. Therefore, the price burden on consumers is not that high,” said one official of Samsung Electronics.
Some say mobile service providers can promote AM OLED as a marketing tool for 3G as AM OLED is superior to LCD in display, which means cost burden would not have much negative impact and the sales could skyrocket.
Also Nokia and LG Electronics will shorten the release of AM OLED phones, which means more AM OLED phones on the market. The world’s biggest mobile phone maker Nokia will release AM OLED phone this year. So hopefully Samsung-SDI can expand its production capacity of 1.5 million. Samsung SDI already announced the expansion to 3 million next year and 6 million in 2009.
