Dialog Semiconductor revolutionizes the use of OLEDs in the main
displays of mobile devices

Company announces new SmartXtend(TM) technology that extends the life
and reduces power consumption of high resolution, passive matrix OLED
displays.

Dialog Semiconductor Plc (FWB: DLG), a leading developer of mixed signal semiconductor solutions
for wireless, automotive and industrial applications, has announced its
new SmartXtend(TM) technology that will allow the main displays of many
mobile devices - particularly those offering W-QVGA and QVGA resolution
- to utilize passive matrix OLED displays rather than LCD or active
matrix OLEDs. Passive matrix OLEDs are available at a much lower cost
compared to active matrix OLEDs while providing the same advantages in
terms of video quality and performance.

The new SmartXtend(TM) technology, which utilizes a number of innovative
design techniques including a unique multi-line addressing scheme,
accurate dynamic current matching and state-of-the-art power management,
will form the basis of a new family of display drivers to be developed
by Dialog Semiconductor for passive matrix OLEDs. SmartXtend(TM) is
designed to significantly extend the lifetime of passive matrix OLED
displays; it reduces the peak current by up to 30 percent and power
consumption by up to 30 percent compared to the conventional passive
matrix driving scheme.

Manoj Thanigasalam, general manager of Dialog's displays system business
unit, said, "As OLEDs increasingly replace active or passive matrix LCD
displays, we believe SmartXtend(TM) allows Dialog to develop a roadmap
of products that give mobile device manufacturers an alternative to the
current trend of using active matrix OLEDS in the primary display.
SmartXtend(TM), which is being evaluated by a number of our customers,
will allow the use of lower power and lower cost passive matrix OLEDs to
be extended to higher resolution main displays on mobile devices."

The SmartXtend(TM) technology is part of a range of advanced display
driver technologies available from Dialog for a diverse range of low
power mobile applications - from electronic paper displays and MEMS, to
active matrix OLEDs. All its display drivers are highly integrated
mixed signal high voltage CMOS solutions designed for the next
generation of always-on low power displays, available as both standard
and custom products.
http://www.dialog-semiconductor.com/