Shipments of OLED TV panels will account for only a tiny portion of the global TV market during the next six years, despite a nearly 200 times increase in AMOLED panel revenues during the same period, according to iSuppli. Consumers are turned on by the bright, clear pictures produced by OLED TVs, but they are tuning out to the smaller-sizes and prohibitively high prices of these sets.
Global revenues of OLED panels for use in TVs will surge to US$1.8 billion in 2015, up from US$10 million in 2009. This will make TV the biggest revenue-generating application for OLED panels in 2015, surpassing the much higher-volume market of main displays for handsets. The large-size of TVs relative to the small displays on handsets means the pricing for their OLED displays is dramatically higher, boosting revenues.
Source: Isuppli
