Kodak’s OLED business currently needs additional investment to reach its full potential. To achieve this the company will reposition the business by pursuing alliances or other business model changes to reduce risk and costs whilst increasing profit.
“These are extraordinary times,” said Antonio Perez Chairman and Chief Executive Officer, Eastman Kodak Company. “In the face of this economic environment we are focusing on those things within our control, and we are taking aggressive yet prudent action to ensure that Kodak remains a strong and enduring competitor. Some of the actions we are taking are especially difficult because they impact our people, whose hard work and continued commitment I appreciate during these difficult times. Despite the challenges facing the economy, we remain optimistic that we will rebuild the momentum we had following our successful strategic transformation. Our future will be driven by our dedicated employees, our powerful brand, and our unmatched expertise at the intersection of imaging science and materials science.”
Kodak is expecting a modest economic improvement in the second half of 2009.
For a view days Kodak publish some new video about Kodaks OLED business:
