LG Display unveiled its FPR (film-type patterned retarder, polarized glasses) 3D panel at a launch ceremony held on December 15 in Beijing, China.
LG Display CEO Mr. Young Soo Kwon noted in his welcoming speech, “It is a pleasure for LG Display to announce the opening of the ‘FPR 3D era’ in China which is emerging as the center of the worldwide TV market. LG Display will focus on FPR 3D products as we believe that FPR is superior in all aspects and represents genuine 3D technology better suited to consumers.”
The product not only delivers full HD picture quality, but also eliminates flicker and crosstalk which are problems associated with SG (shutter glasses) 3D displays. It also resolves the issue of high costs linked to the existing PR (patterned retarder) type panel by using film instead of glass substrate.
Moreover, lightweight and comfortable polarized glasses that emit no electromagnetic waves allow consumers to enjoy long hours of viewing without any discomfort in their homes.
An analysis of the flicker effect that occurs during 3D viewing showed the FPR panel is less tiring on the eyes compared to the SG type.
Dr. James Sheedy, director of Optometry Research Center at Pacific University in the US, delivered a lecture titled “Vision and 3D Display” at the event. Dr. Sheedy noted, “Problems with the SG type panel included the weight of the glasses, power consumption and reduced brightness. However, LG Display’s FPR 3D panel has no flickering, produces minimal cross talk and delivers a bright screen. Also, the glasses can be made with curved lenses, like regular glasses, so it is superior in terms of protecting eyesight.”
Vice President of Suning, Mr. Wang Zhe, said, “The launch of FPR which resolves these technical issues is expected to boost sales of 3D TV.”
Conquering the 3D market through global alliance
Among those present at the launch ceremony were top executives from China’s six largest LCD TV makers, namely Skyworth, Konka, Hisense, Haier, Changhong and TCL, as well as global LCD TV companies LG Electronics, Vizio and Toshiba. They agreed to cooperate for FPR 3D promotion based on shared recognition of its outstanding features.
Mr.Yang Dong Wen, Vice President of China’s LCD TV market leader Skyworth, said, “The launch of FPR 3D TV products, which are clearly different from the existing 3D TVs, should expand China’s 3D LCD market to over 8 million units next year.”
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Source:LG-Display
