P-OLED microdisplay specialist MicroEmissive Displays (MED) is ramping-up its European sales and marketing efforts, with the appointment of Silicon Design, the new rep/stockist arm of the pan-European Spectrum Electronics Group. Operating from offices throughout Europe, Silicon Design will market MED’s industry-leading P-OLED microdisplay technology and eyescreen(TM) products locally, for applications including portable head mounted displays and electronic viewfinders.
Polymer organic light-emitting diode (P-OLED) technology gives eyescreen(TM) the ideal combination of superb colour moving video images with ultra-low power consumption. Innovative design of the eyescreen(TM), with its integrated driver ICs and its digital interface, offers a fast, robust design-in solution for smaller, lighter-weight, stylish products of the future, all for a size comparable with the pupil of the human eye.
Bill Miller, MED’s chief executive, said: “The time is right for us to complement our expansion in manufacturing capacity with a sales and marketing thrust. We are poised to become a leading player, having secured the resources we need to achieve volume production at our facility in Dresden, and we have already won contracts worth in excess of $10m. With the appointment of Silicon Design we are set to expand sales in our target markets with a proven partner, chosen for its knowledge, support and customer relationships.”
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