OLED-TV Display/Monitor Technology News

The OLED sector will grow to $619 million in 2010, up from this year's $135.8 million, said NanoMarkets in its report "Emerging Markets for OLED and Printed Lighting." Though OLED share of the overall lighting market is virtually nothing in 2007, OLEDs will represent about $443 million or 70 percent of the overall $619 million lighting market in 2010.

But that's not to say OLED will not have a hard row to hoe. Challenges will include coping with technical maturation and infrastructure development issues and contending with a highly fragmented market that has already begun a long-term evolution towards different technologies—CFLs in general-purpose residential lighting and traditional inorganic LEDs (ILEDs) in automotive lighting and LCD backlighting apps.

In this scenario, market positioning vis a vis the alternatives, especially ILEDs, will be critical to the success or failure of OLED lighting. NanoMarkets said OLED will be playing catch up with ILEDs and will continue to do so for some time.

Initially, lighting integrators are likely to be more amenable to the OLED that is positioned as a fellow traveler of the ILED on the road to solid state lighting, noted NanoMarkets. They are unlikely to find much appeal in an alternative that's less familiar, lower performing and more expensive, no matter what its advantages.
Full article