IP Mining Corp has launched a licensing program for the industry's only technology capable of eliminating burn-in on plasma and OLED TVs. The patented ZeroBurn® technology addresses the root cause of burn-in and thereby eliminates a product flaw that threatens long term use of these technologies for consumer TVs.

IP Mining Corp has launched a licensing program for the
industry's only technology capable of eliminating burn-in on plasma and OLED TVs. The patented ZeroBurn®
technology addresses the root cause of burn-in and thereby eliminates a product flaw that threatens long term use of these technologies for consumer TVs.
The ZeroBurn® technology was originally developed for commercial display applications which were notorious
for burning in plasma displays because of their "looped" content, where a five or ten minute program was looped continuously throughout the day. However, consumer TV content has changed dramatically over the last few years with increased use of graphics overlays in news and sports programming and the escalation of gaming time on the TV. From a burn-in perspective, the new consumer TV profile looks a lot like traditional commercial display usage.
As Brent McKay, President of IP Mining and inventor of ZeroBurn® notes: "There is a lot of confusion with
consumers about what causes burn-in, but the mechanics are very simple. Display technologies like plasma and
the new OLED have many pixels which slowly lose their ability to generate light with continued use." McKay
continues, "If the usage of these pixels is uneven, over time this accumulates which causes uneven light output.
This is burn-in, and it is a gradual process that continuously lowers and eventually ruins image quality."
The company has released a series of short informational videos that review the mechanics of burn-in and the ZeroBurn process for eliminating it; these are available for viewing at
www.ip-mining.com/products_zeroburn.html.