Novaled opens its first subsidiary in Asia



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Novaled, a major OLED know how and service provider reinforces its presence
in the Asian market by opening a Japan Branch office.

Effective from 10th March 2008, Novaled set up a Branch Office in the Tokyo
area. With this new opening, the company confirms its commitment to the OLED
industry in Asia. The Novaled Branch office will contribute to further
improve the service and support to existing customers, sustain the running
cooperations and partnerships, and develop the company activities in the
organic electronic field where the doped organics technology of Novaled is
expected to play a key role.

Novaled places service to customers as its first priority and wants to be
in close proximity to them?, says Gerd Guenther, VP Marketing & Sales of
Novaled AG.

Japan remains a major center for the OLED industry and can play an
important role in the fast emerging organic electronics markets?, adds
Yoichi Kadota, Novaled Country Manager Japan. ?We have the proper technology
to support these industry moves?.

The Novaled Japan Branch office is accommodating a technology support
service, aimed at providing first and fast reacting technical help to its
Asian customers. Philipp Wellmann, Novaled Asia Customer Support Manager, is
carrying out this service located in the Novaled Japan office.

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