Ihara noted that Sony's desire to reduce the consumption of energy was a contributing factor in its drive to develop OLED TVs, as OLEDs have the potential to reduce electric consumption by 40% compare

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Sony XEL-1 OLED HDTV

Sony Corp said on Monday it would launch an ultra-thin flat TV based on the organic light-emitting diode (OLED) technology on December 1, bringing a new contender to a market dominated by LCD and plas

“This is a positive development for Sony.

Sony showed at the CES-2007 there amazing OLED-TV Displays. But the question is can Sony make it real to bring out OLED-TV in 2007?

These displays produce a far greater range of colors and contrast ratio (try 1,000,000:1) making them absolutely amazing to look at – and they range in thickness from just 3mm to 9mm.

OLED (organic light-emitting diode) display technology is set to make minor inroads into the TV market during the next few years, iSuppli predicts.