Yoshito Shiraishi, general manager of E-Products and Business Development Department, TV Business Group, Sony Corp, delivered his keynote speech titled "Sony's Challenge to be the First Out with OLED TVs" and discussed history, performance and future prospects of Sony's OLED panel development at "SID 2008."

Yoshito Shiraishi used a number of slides to show comparisons of performances including contrast ratio, gamma characteristics, power consumption between LCD and OLED panels. As for power consumption, he made a comparison with Sony's "BRAVIA" LCD TV.

This are really very detailed information which Yoshito Shiraishi showed at the SID-2008
Power comparisons between its "XEL-1" OLED TV and Sony's "BRAVIA" LCD TV

Revealing that Sony "came up with a new prototype every three months" when developing the OLED TV, Shiraishi introduced some episodes that illustrate that Sony continuously updated the specifications over a short period of time.
At this pictures you can see the 3 prototypes of the XEL-1 OLED-TV

Thanks to Techon Japan