Instead Samsung is putting its faith in its OLED technology. The new technology, which is “ready to rock”, is being held back at the moment due to high manufacturing costs.
“We will launch the OLED technology when it’s at a price that will be appealing to the consumer, unfortunately that’s not yet.”
Griffiths, citing 2010 as a possible date for your calendar, told us he believes that when the technology becomes mainstream it will replace LCD.
“It’s gonna be big, but at the moment it’s a great story, not commercial, product.”
Samsung previewed two OLED screen televisions at IFA in Berlin earlier in the month, out-manoeuvring Sony to be the largest models on show at the show.
Coming in 14- and 31-inch models, the screens that are incredibly thin, produce vivid contrasts and colours.
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