Strengthening its leadership position as the world’s premier provider of sophisticated, beautifully designed HD televisions, Samsung Electronics is providing attendees at the 2008 Consumer Electronics
show with a roadmap of where TV technology is headed with an assortment of bleeding edge products on display.
The lineup at the Samsung booth will include two (14.1” and 31”) organic lightemitting diode (OLED) TVs in addition to an ultra-slim 52” LCD TV and quadruple full-HD LCD TV. Each reflects Samsung’s proficiency at combining high resolution images with sleek design.
“OLED and quadruple full-HD technologies represent an entirely new paradigm in
picture resolution technology,” said Dr. Jongwoo Park, president of Digital Media Business, Samsung Electronics. “This is a level of clarity that is in some cases four times beyond current industry standards yet retains the slim fits and light weight that have made our models preferred among consumers.”
OLED is seen as a powerful contender to be at the center of the future display market mainstream given its very high resolution, svelte profile and extremely light weight. Electronics manufacturers have already begun exhibiting these nextgeneration displays at major trade shows, but Samsung is going a step further at CES 2008. The OLED is being presented as a finished TV product that features an elegant, optimized design.
The chic, ultra-slim OLED TVs employ AM OLED panels developed by Samsung SDI, a Samsung affiliate dedicated to display production. The finished products weigh some 40 percent less than other LCD TVs of the same size while boasting a contrast ratio of 1 million to one, color gamut of 107% and brightness of 550nit. Samsung will begin commercial production of mid- to large-sized OLED TVs around 2010.
