Wow Samsung strikes back against Sony and puplished that they has succeeded in a 40-inch AM OLED screen for the first time in the world.

AM OLEDs or active matrix organic light-emitting diodes are often cited as the next-generation displays that could replace other flat panels. They emit their own light with no need for back lighting, while consuming less electricity and can be produced slimmer than liquid crystal displays.

Samsung Electronics said it plans to showcase the latest TVs in the International Consumer Electronics Show to be held earlier next year in Las Vegas.

It is the first time in the world that such a large AM OLED TV was produced, Samsung officials said. Currently, Japan's Sony sells TVs equipped with an 11-inch AM OLED screen.

No word about the production costs, mass production, selling goals. We wait for the CES-2008 in Las Vegas!

UPDATE: We had considered exhibiting 40-inch AM OLED TV sets at the Consumer Electronics Show (CES) to be held early next year in Las Vegas. But it is highly likely that the 31-inch model will be on display as the bigger and pricey one could face difficulty in attracting more major clients,’’ a Samsung spokesperson said Wednesday, asking not to be named.

We will also display 14-inch AM OLED TV sets at the fair,’’ the official added
Source