Sony Corp said on Monday it would launch an ultra-thin flat TV based on the organic light-emitting diode (OLED) technology on December 1, bringing a new contender to a market dominated by LCD and plasma TVs.

This is the world first OLED-TV named Sony OLED-TV XEL-1

Sony, the world's second-largest liquid crystal display TV maker behind Samsung Electronics Co Ltd, expects an 11-inch OLED TV with a thickness of 3 mm to sell for 200,000 yen ($1,700).

OLED panels are said to be energy efficient, make thin and light displays, offer crisp pictures and have strength in showing fast-moving images, suitable for watching sports events and action movies.

Via Reuters