Sonyinsider interviewed Stan Glasgow Glasgow the president of Sony electronics and asked him if Sony plan to introduce a new OLED-Television in 2010.
In 2009 there are some rumors that Sony want to introduce the KDL-ZX OLED Television series in 2010.

Stan Glasgow answer:

We’re working on all sorts of prototypes, but I don’t see production of product in 2010. There’s a wonderful 3D OLED prototype here at CES; that’s the real way to do 3D and TV – because you’ve got direct transmission, rather than back lighting and all the other reflective ways of doing it. But getting it to be commercially reasonable in price, we’ve got a long way to go. That’s the whole problem in OLED, great technology, great feature set, but it’s really hard to get the costs down. Smaller form-factors are easy to do.
Source:Sonyinsider