At the Sony style shop you can now order your first 11-inch OLED-TV from Sony the XEL-1

At the moment pre-sales are accepted in Japen, hopeful for a US/Europe release too.

Direct sales price is a standard price and the same two hundred thousand yen, but the 3-year warranty service "Basic" has been included in the price! The price of the XEL-1 is ¥200,000 (about $1,800) Shipping date is undetermined, but "XEL-1" release date is December 1, said.

More technical details and more videos and pictures here:Sony XEL-1 first OLED-Tv