Stan Glasgow the president and COO of Sony Electronics, says in an Interview!
We are “awfully close” to selling a 27 inch OLED version followed by a 40-inch version!
How big are we talking here in terms of screen sizes?
Glasgow: In the short term, which is a couple of years–I’m not going to be more definitive than that–we have targeted a 27-inch. We’ve showed it as CES, we’ve targeted the initial investment, and that’s what we’re looking at in the short term. Certainly in the longer term we’d like them to be the same size as LCD. We’d like them to be 52 inch, 46 inch, 36 inch…it’s just a matter of time.
What about affordability? How long until these are affordable for the mainstream consumer?
Glasgow: It’s going to be years and years until price points come down to where they’re anywhere close to LCD. In the not-too-distant future, you’ll have a choice in LCD at this size, or you can buy an OLED at the same size at a premium. I almost see it as a potential–and I don’t know this, nobody knows the answer–I almost see this as the upper end of flat-panel television.
We can continue to make it thinner. It’s 3 millimeters now, but it can get thinner. Eventually it’s printable on a plastic substrate that can bend. But I don’t think it’s going to take many years to get to that level.
At the moment, Sony sells an 11-inch OLED TV for $2,500, which means it is hardly a mass market product. The key for Sony is to find ways to automate the production of the OLED screens, which right now require significant amounts of labor.
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