Adding a new category to its TV business, Sony of
Canada Ltd. announced today it will launch the XEL-1, an 11-inch Organic
Light-Emitting Diode (OLED) television. OLED is a light-emitting display
technology based on electroluminescent organic materials. It is extremely
energy-efficient and will provide customers with unparalleled screen thinness
and superb image quality.
"OLED display panels use extremely low power levels due to the
light-emitting structure that eliminates the need for a separate light source.
As a result, OLED panels can be up to 40 percent more efficient per panel-inch
compared to conventional flat panel technologies", says Patrick Lapointe,
marketing manager for television products at Sony Canada.
Aiming to expand its overall TV business, Sony will add the new XEL-1
model to the lineup of televisions that is currently centered on the "BRAVIA"
line of LCDs. The new OLED TV model features an "Organic Panel", which was
independently developed by Sony and has exceptional features.

Low-Power Consumption, Astounding Design and Crystal Clear Picture

Measuring only three millimeters at its thinnest point, the XEL-1 has a
unique structure that achieves brilliant deep blacks and extremely high
contrast images at ratios of higher than one-million-to-one. Also incorporated
is Sony's distinctive "Super Top Emission" technology that allows for a high
transmission of light coming from the organic materials that produces
extremely bright pictures. In addition to the "Super Top Emission" Technology,
the XEL-1 incorporates organic materials that offer bright colourations and
embedded colour filters, resulting in excellent image reproduction and a
pristine picture.
In order to smoothly reproduce fast-moving action and sports scenes, the
XEL-1 has an extremely short response time. The self illuminating structure
allows the OLED to consume less power than other display devices. (as low as
35 watts) The new model is very sleek with a light-weight/ thin panel and an
aluminum side arm that makes the unit appear as though it is floating in the
air. The black and silver colouring along the back of the panel and the thin,
stylish remote add to the beautiful aesthetics of the ultra-modern XEL-1.
In September 2007, Sony commenced with the production of its
independently-developed "Organic Panel" used in the XEL-1. The launch of the
new, 11-inch OLED television represents the first stage in Sony's OLED TV
business. The company will continue to advance and extend beyond its OLED TV
development and production to lead the expansion of surrounding industries and
the OLED market as a whole.
The XEL-1 will be available February 29 online at and at
select Sony Stores across Canada for an MSRP of $2,499.99.