OLED-TV Display/Monitor Technology News

Howard Stringer just announced plans to launch their 3-mm OLED TV into the US market.

''Next year, we'll begin limited sales (of the TVs) in the United States,'' Stringer said during an interview with the press at the company's headquarters in Tokyo. The mass production of the Xel-1 is very expensive. So Sony fight to push out at first the next generation Flat Tv!

With Sony being the first to throw its hat into the OLED-TV ring, due to its introduction of the 11-inch set this month in Japan at a price of $1,800, shipment volumes are expected to be very small, targeting a small niche of well-heeled, tech-savvy consumers. And even at such a high price, Sony indicated that it is taking a loss on the sale of each OLED set, according to Vinita Jakhanwal, principal analyst for mobile displays at iSuppli.

"When you look at OLED, your impulse is to say 'wow'. We need that reaction from people at Sony it's a statement of confidence, that there is a path to somewhere else," he said.

OLED, which is not exclusive Sony technology, is based on the ability of certain organic chemicals to emit their own light when an electric current is applied. This means that OLED screens require no backlight and can produce crystal-clear images.

Sony is the first company globally to commercialise OLED TVs, which are likely to have a monopoly on the next generation of flat-screen TVs for the forseeable future.


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